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You know you've had this suspicion: the core of the cycling industry—much of what it's really selling you—is not tech, speed, or fitness. Nope, the truth is that one of the most powerful marginal gains you'll ever get is thanks to the placebo effect. Josh, Fatty, and Hottie talk about what it is and how potent a force it is in cycling.

Articles Referenced in the MG Podcast:
https://www.acsh.org/news/2018/04/23/man-who-overdosed-placebo-12871
https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/1108579
https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/485371


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